If your throat is itchy and you always want to cough, you can try several things. Drink plenty of warm water to soothe the throat. Avoid irritants like smoke and dust. Gargle with warm salt water to reduce inflammation. Have lozenges or throat sprays for relief. Eat foods that are gentle on the throat, like soups and smoothies. If it persists, see a doctor. They may prescribe medications or recommend further treatment if needed. ????