If your throat is itchy and you constantly want to cough, here are some things you can do. Drink plenty of water to keep your throat moist. Avoid irritants like smoke and dust. Try sucking on lozenges or hard candies to soothe the throat. Gargle with warm salt water several times a day. Use a humidifier to add moisture to the air. If the cough persists or is accompanied by other symptoms like fever or difficulty breathing, consult a doctor. They can determine the cause and provide appropriate treatment, which may include medications or further tests.